Was perusing the NAID website and found this article that outlines a number of the key reasons that shredding is a critical part of company procedure.
I think these items need to be clearly understood by your clients as you sell any destruction services. One item in the list concerns me a little. Item 6 says the following:
6.) Most Records Storage Companies Do Not Have The Equipment To Provide Shredding Services.
Many commercial records storage facilities offer records destruction as a service to their customers. However, in a survey conducted by the National Association for Information Destruction, a majority of the commercial storage firms were found lacking the equipment necessary to provide the service themselves. It is a common practice in that industry to subcontract the destruction of the records. In some cases, disreputable storage firms were found misleading their customers by charging for secure records destruction, while the materials were being sold to a recycling company for scrap.
Any business using a commercial records storage firm should inquire as to the nature of the destruction services that are available. It is an unacceptable risk to permit a storage firm to select a subcontractor to provide the records destruction service. The owner of the records is ultimately responsible for their security and, therefore, should be selecting the vendor directly.
It seems to me that some of NAID’s largest member companies are actually records storage companies now. I am in my own research trying to get a handle on how many record centers have their own equipment or how many are sub contracting it. The other concern is if NAID’s statement is true, that some centers are actually just sending the paper off to recyclers, that is a huge issue. Just remember, karma is a boomerang.
Other than that one particular item, the information contains great copy that you might be able to adapt to use in your own destruction related marketing materials.