.:RIMproInsider:.

I read a great post this morning about websites. Substitute “service” for “product” Then realize your prospect is likely saying this too.

So what?

So I came to this website and read about your product. You’ve given me a product description, features and benefits, and product photos, yet after reading it I still have to ask….

So what?

Do you hear their question? Are you answering it?

This entry was posted on Monday, May 23rd, 2005 at 8:50 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.