The Only Way To Improve
Everyday I talk with many of you and what I constantly hear is your desire to improve… improve sales, improve marketing, improve web results, improve employee performance, improve time management, improve hiring process, improve efficiency, improve … improve… improve.
Here is the problem I see. You cannot improve what you don’t measure.
Case in point. I hear this one alot from my clients.
“I want to improve my web site results.”
My question then becomes. “What results are you getting now?”
The answer I get most often.. “I don’t know”
My response… “How do we know if we are improving if we don’t know where you are now?”
So the best thing you can do is measure everything you want to improve. Religiously. Intensely. I measure my web stats 4 times a day. I know who has been on the site, how long they stayed, which links they clicked, how many people clicked which links. On my newsletter The RIMproReport, I know how many times people have looked at the email, who they forwarded it to, what articles they wanted more on and what was the actual read rate.
Everything I can measure I do. And by measuring all these things, I have the ability to know where I want improvement, then the metrics to know after changing something, to know if I actually got improvement.