.:RIMproInsider:.

The shredding business is more competitive than ever. Here is some pay per click costs from this last weekend for “shredding paper” search. Remember that this click just gets them a web visitor, nothing more.

Secure Paper Shredding
Shredding across the country. Information Protection Solutions of America. Solutions for reasonable care. www.nationshred.com
(Advertiser’s Max Bid: $3.36)

Paper Shredding Equipment
PBSoffice.com offers high-quality check signers and printers, coin sorters, paper handling equipment, time clocks and more. We will work with you for the solution that fits your needs. pbsoffice.com
(Advertiser’s Max Bid: $3.33)

California Document Shredding
California document shredding provides on-site shredding to those requiring destruction of confidential records. Serves Glendale. All shredded paper is recycled. www.caldocushred.com
(Advertiser’s Max Bid: $3.01)

California Shredding Paper
Shredding paper is now faster and easier thanks to the founder of Kinko’s. We shred you documents securely and affordably at your location. California based serving the U.S. www.shredforce.com
(Advertiser’s Max Bid: $3.01)

Kodiak Paper Shredding (VA)
Mobile document destruction services providing unparalleled security, unquestionable value, and superior customer service. (Lynchburg, Virginia). www.kodiakshredding.com
(Advertiser’s Max Bid: $3.00)

Shred Nations Paper Shredding Service
Mobile and plant based shredding service where you need it. No other shredding network in North America has the ability to service you like Shred Nations. www.shrednations.com
(Advertiser’s Max Bid: $3.00)

So here is a dilemma I see intially. As these ads get served across the search network, there becomes a problem of credability. If I am in Fargo and see your listing, click on it, you better have a way serve me or you have just thrown $3+ down the toilet.
Notice the Shredforce ad, it says it is based in California but serves the US, but nowhere in the site could I find a way to get service in Fargo. Nations Shred at least gives me a phone number if I am anywhere other than their core service areas. Kodiak’s add is specific enough only if they are in the top three of paid listings. Otherwise, their add gets cut off and they appear to be local within the small box.

Here is my point I guess. You can spend a fortune on clicks every day and not actually convert a sale. In the tight margins we are running at in the destruction game, if you get them to your site, you better damn well get them to do something when they arrive. Don’t let them click and leave. Have you looked at your server logs? They are telling you something. I hope you are listening.

This entry was posted on Monday, July 19th, 2004 at 8:33 am and is filed under Marketing, Destruction & Shredding. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.