There is a great tool by 5Minutesite.com for producing keyword phrases for local search. Called Generate Local Adwords & Keyword Lists, this is how you work it. Enter your zip code, the radius you want covered and then it automatically generates keywords phrases combining the numerous towns and cities that you can cut and paste into your payperclick information.
Check it out.
Thanks to SEO Book on pointing this out…
I read a great post this morning about websites. Substitute “service” for “product” Then realize your prospect is likely saying this too.
So what?
So I came to this website and read about your product. You’ve given me a product description, features and benefits, and product photos, yet after reading it I still have to ask….
So what?
Do you hear their question? Are you answering it?
The customer list, once seen as sacred, especially when an employee leaves the company - is no longer…. unless you make it so. In a recent case in Illinois, a couple of salespeaople who left a compnay also accessed an online database where all the old compnay customer lists were held, and made full use of them. The originating company sued on to lose…
‘In the case of Liebert Corp. v. Mazur, the Illinois Court of Appeals has held that customer lists stored online in password protected directories were not entitled to trade secret protection where employer did not adequately make employees aware of the lists’ confidential nature…
The court held that ‘[r]estricting access to sensitive information by assigning employees passwords on a need-to-know basis is a step in the right direction.’ This precaution in and of itself, however was not enough. The court was ‘troubled by the failure to either require employees to sign confidentiality agreements, advise employees that its records were confidential, or label the information as confidential.’
So make sure you sign those agreements, those non-competes with your sales team.
Congrats to Carolyn Curtis of Richards and Richards in Nashville for getting some great coverage in the Tennessean
Also congrats to Candice Askew, owner of Confidential Document Destruction Services and Ken Dean, director of operations at Datashred, both of Shreveport for getting coverage.
I keep repeating this over and over. Get free publicity from your local papers. It works. Its free. It builds your credability and exposure. In our business what could be better. This builds the trust before they ever even talk to us.
In the next few weeks the RIMproInsider website is going to begin undergoing some transformation. Our primary educational delivery format is out newsletter. If you are not getting it, subscribe today at RIMproReport. It is free! To not get it would be crazy. It will become much more of the focus area for us.
We will be providing more value in the site for you our subscribers. I think it is pretty good already. But we want to improve it. If you are part of the RIMproReport you will get the heads up when it changes.