.:RIMproInsider:.

Thanks to Lee Oddem of Online Marketing Blog for this tip for submitting multiple urls to Yahoo for free. Normally you have to submit one URL at a time. Now, you can submit many urls at once using Yahoo’s free submission service.

Basically, you create a list of all the urls you want indexed in a text file and name it urllist.txt (Yahoo’s suggestion). Example: http://www.domainname.com/urllist.txt.

Place the file in the main directory of your web site and submit the URL to the Yahoo free submit form.

You must have a MyYahoo acount but that is painless and free.

Once you upload your txt file submit the URL of that file, ei -http://www.domainname.com/urllist.txt to

Yahoo’s Free Submit Page

In response to a cutomers request for a tool to input recyling statistics from a customer and output actual environmental impact numbers, I couldn’t find anything. So I spent some dollars to have this created.

Some of you in the shredding game are starting to create reports for clients outlining the number of tress they have saved, here is one that goes a little further.

In my simple application, which requires excel to operate, you enter the number of units shredded — from boxes to consoles to totes — and click a button and a certificate pops out that includes 6 environmental impacts in specific areas.

New ISO standards that relate to enviromental results are now requesting such reports from their vendors. Now you have something to give them.

You need Excel on your PC. You must enable Macros. After that…. simpe and easy. You will love it.

Click the link to see the screenshots and pricing for this great little application

Why would you want a linking strategy for your site? The most important reason is to drive traffic to your site, which in turn would increase visitors that would either purchase from you, make your web site more popular, or reach a larger audience to inform for your cause. The second reason to develop a linking strategy for your site is to help increase your rankings in the search engine. With Google this is very important for achieving high web rankings, and I expect the other search engines to follow suit relatively soon.

There are many ways to develop a linking strategy where the links to your site will multiply without any effort from you. This is the most effective way to generate links to point to your site. In this article we will discuss how to do this, debunk myths, and how to do this without unintentionally harming your site’s status.

Debunking myths:

Linking software

I personally don’t approve of linking software that does the work for you. Why? Because the software does not do a good enough job where it can tell if the site it has the same theme or relative content that matches your site. Many errors slip through the process when this is done, that can cause damage to the reputation and rankings in the search engine. Also each site that you would like to link to you should have a decent PR ranking from Google to help your site’s rankings. (PR ranking is a method that Google uses to put a value on the web site) If you have too many web sites pointing to you with a poor PR ranking it could actually make your site drop in the rankings. And in addition sites with excellent PR rankings would help your rankings a great deal.

Linking farms and automated link exchanges

Linking farms and automated link exchanges are not recommended for the same reasons as the linking software. Poor quality links and potentially harmful to your site. In addition these two methods carry another danger. If the site that links to has been put onto a black list for spam, and your site points to that site your web site will automatically get black listed and your rankings will go down as well. That is why I prefer one way links to your site instead of reciprocal links. It may sound hard to do, but it isn’t and I will show you a way to do it below.

The more sites pointing to your site the better. Right?

Wrong! In the past search engines would rank you higher in the search engines by judging the value of your site to the number of links pointing to it. But because people have abused and try to cheat this system, the rules have changed. Now they actually penalize you for too many sites pointing to yours if they are deemed suspicious. For instance many other sites pointing to you with the same IP address (caused by you putting up mirror sites to build links), links that point to that do not have the same content as you (”once I saw a web design site having a reciprocal link with a lingerie site”), and links that have low PR rankings pointing to your site (in this case the more the merrier does not work).

“I’ve seen a site with only 10 links pointing to it (links from government sites) do better with searches than a site that had over 10,000 links pointing to it.”

Another thing to consider: Google has just bought rights to register domain names. So, here is a theory of mine that may show up later. Google may update their algorithm to check links to see if the domain name those links are registered under contain the same registration information. This way it could penalize sites that register a bunch of domain names to point to their site and try to cheat the system.

“The only time you would like a lot of links pointing to your site is if they are from respectable sites, have a high PR ranking, and have relative content.”

Who links to your site now?

An easy way to find this out is to type in link:www.yoursite.com into a search engine and you will receive a list of web sites currently pointing to you.Are they quality links?You can use Google toolbar located at their site to read the PR ranking, an add-on extension for Firefox, or visit a web site that will tell you the PR rankings of sites that you type in. If you type in page ranking tool in the search engines you’ll find plenty of resources for this.Who links to your competitors that are high in the search engines?Examine and study the links to and from your competitors web site to learn more. And request links from the same people for your site.

How do I build links pointing to my site?

These are a list of ways to build links to your site that are one way links instead of reciprocal links. I highly recommend these ways to build a solid link foundation:

1) Content and more content. Content will increase your rankings in the search engine and people are more likely to link to you if you have valuable content. One time I had a large college link to one of the articles at my site for a research paper. The college had a high PR ranking and the link is in their archives. (This is a way to have your links multiply without the effort)

2) Add a link to us page to your web site. Where you can give the visitors to your site to apply a text link or banner. I recommend a text link to your site that contains keywords for your site. For example, web development contractor would point to my site via hyperlink. (This is a way to have your links multiply without the effort)

3) Start a blog on your site that people can go to and bookmark for the latest information in a category that relates to your site. (This is a way to have your links multiply without the effort)

4) Offer a free helpful ‘how to’ e-book to give away that has links inside of it that point to your site. (This is a way to have your links multiply without the effort)

5) Submit to online directories. Online directories usually have high PR rankings and get picked up by other directories and web sites to include on their sites.

6) Write a testimonial for a site you like that has the same relative content as yours. Chances are that if you praise their site and sign it with a link (to your site) of who praised them they will post it on their site giving you a free one way link.

7) Create a free article directory asking people to submit articles to your site, and in exchange for posting their articles on your site have them post a link on their web site stating where their article can be found. (your site) I’ve seen people put a list of where there article can be found to impress the visitors on how popular they are. (This is a way to have your links multiply without the effort)

8) Lastly, and most importantly write articles yourself! When I wrote my first article I submitted it to 25 places. (places with higher traffic views) and the next day over 180 sites were pointing to my web site, because I had a nice keyword enriched link pointing to my site in the article. The next day the total was over 300. How do you find out if they are pointing to your site? Type in your article title in quotes into the search engines and then you’ll find out how many sites are posting your article on their site. (This is a way to have your links multiply without the effort)

One thing to do for sure is monitor your results. Who is driving the most traffic to me? Which ways of linking are producing multiplying links without any effort on my part? Which links are actually harmful to me? Do these links compliment my site? Do these things and I guarantee you that the links to your site will increase ten fold.

Be looking for more articles soon!

Copyright © Michael Rock Web development contractor (Web Design and Hosting) Internet Presence www.TheInternetPresence.com

The owner of this registered company has over twenty years experience with DOS, windows business applications, numerous programming languages, artistic development, and web design. Other areas of interest include web marketing, web promoting, and business marketing and development. After the persuasion of those praising his work, he decided to go into business himself and highly suggests everyone else to do the same.

Internet Presence was founded in 2003 from a desire to become independent. Less than 1 year later Internet Presence has had accounts in three different states ranging from a locally owned auto collision repair shop to a glass packaging industry that sells its product worldwide.

Reprinted from ValuableContent.Com

That’s right - I dreamt of a World Wide Web without the Googlopoly. And let me tell you - it was a scary place.

Well the thing is - at first I thought it was frightening - but as the nightmare went on it started feeling less scary as I began to realise that I no longer had to check my rankings every day, worry about how my website was built from a ‘Google perspective’ and constantly battle over positions with my online competitors. And this got me to thinking..

What Would The World Be Like If Google Didn’t Exist?

Exactly the same really. Okay - the world Wide Web would be different, but would it really be so bad? I think, that as website owners, we should behave as if Google doesn’t exist. It is only by doing this that we can free ourselves from some of the chains that it has on us. Just take a step back a moment and think of the number of times you’ve visited Google purely to see where in the rankings your own site is listed. Quite a few times right? What about all those hours your spent researching how Google works and what changes you could make to your website to effect a positive effect on your ranking.. Sound familiar?

Are You A Killer Google Zombie?

So instead of all this wasted Google-Gazing - what would your website be like now if you had spent that time creating excellent new content? Or what if you had spent that time finding key partners in your industry and launching affiliate arrangements with them? Or what about if you sat down and really improved your homepage so that your conversion rate from visitors into sales increased two-fold? Don’t you see? Your Google-tinted glasses are tainting your entire view of how to be successful on the web. Take off your GoogleSpecs - I urge you to smash them right now. From this moment onwards promise me that you will take steps to ignore the fact that Google exists and look for other ways of growing your website’s profile and improving its capacity to make you money. Don’t be a Killer Google Zombie!

“Michael - You Ignore Google At Your Peril!”

What? Wise up! I bet you there are thousands if not millions of hours wasted every single year by people Google-gazing, researching how it works, trying to beat the system, discussing it in online forums, trying to jump one position higher or pandering to the latest Google dance. Imagine how much better the web would be right now if these millions of hours had been spent on making websites more effective, more user-friendly, more informative, more enjoyable and more fun! The next time you find yourself being drawn into the Google-gazing trap just take a step back and think about how you could use the time to actually improve your website for those pink squishy things that actually buy from you - people!

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course “Internet Marketing Made Easy” and get your free sampler of ‘The Bible’ here: http://www.websitemarketingbible.com/marketing/

Article Source: http://EzineArticles.com/

Click fraud is an unfortunate byproduct of the pay per click advertising business. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren’t really interested in their products or services.

Bogus “visitors” to a pay per click ad represent click fraud. This is a serious scam that threatens the viability of the pay per click advertising business which has become enormously profitable for all of the major search engine operators, namely Google, Yahoo/Overture, and MSN.

Click fraud has different forms, but the end result is generally the same. Advertisers are billed for fruitless traffic generated by someone who repeatedly clicks on an advertiser’s ad without any intention of ever buying anything.

The search engine advertising market is currently about $3.8 billion per year and estimates vary widely on how much click fraud is actually going on. Clearly, the search engine operators would like to downplay the extent of this problem. Some industry experts claim that a little click fraud exists but that it is overblown by advertiser paranoia, while others estimate that ten to twenty percent of all clicks are false (made by someone with
no legitimate interest in the ad itself).

Virtually everyone involved with pay per click advertising sees click fraud and knows it’s there, but no one is quite sure what to do about it.

Both Google and Yahoo/Overture acknowledge that the click fraud problem exists, but claim improved internal controls will prevent the problem from escalating. Their stated position seems to be that they are concerned about click fraud, but that it is not a material issue so far. Both of them are touting their increasing internal actions aimed at detecting and combating click fraud.

Such reassurances from search engine companies certainly aren’t surprising, given how much they stand to lose if advertisers cut back on advertising spending. The stakes are huge and the search engine companies are actively involved in public relations campaigns. Industry research firm eMarketer expects $7.4 billion to be spent on search engine advertising by 2008, up from only $108.5 million back in 2000.

The incentives for click fraud have increased along with the money devoted to search engine advertising. Advertising on search engines has turned into a fast-spreading craze as more and more marketers have realized substantially higher returns on search engine ads than on more traditional marketing campaigns conducted through print media.

Most pay per click advertisers set a spending limit and once the spending limit is reached, the ads cease to appear in the search results. Click fraud is a very unethical competitive tactic where someone repeatedly clicks on a competitor’s ad until the spending limit is reached and the ad then disappears from the search results. It seems that it’s only a matter of time before some advertisers become so exasperated with click fraud that they file a class-action lawsuit against a major search engine.

The success of search engine advertising has substantially raised prices that advertisers pay for top spots. Unfortunately, these higher prices have turned click fraud into a dark little industry of its own. Some crooks have hired cheap overseas contractors to just sit in front of computers and constantly click on targeted ads and others are developing sophisticated software to help automate and conceal click fraud.

If you use pay per click advertising it would be wise to carefully monitor your traffic to determine if you are the victim of click fraud. In any event, it’s probably safe to say that pay per click advertisers are going to have to accept a certain level of click fraud as just a cost of doing business.

Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based
business. For more information visit his website at Legitimate Home Based usiness

by: Michael McLaughlin

Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less?

Google AdWords has made many businesses successful by providing them with a great deal of highly targeted traffic for as little as 5 cents! Yet many webmasters and advertisers are incompetent when it comes to using AdWords efficiently. After $100 in losses and having many failed campaigns, I have learned how to solve many of these setbacks, so I have put together a list of the 4 steps required to come out on top.

1. Design

Decide how the layout of your ad will present itself. Next consider what you want to be included in the title and what facts or catch phrases you want your visitor to know before they decide to spend your money by clicking on your advertisement. Don’t be a fool and get your ad disabled, please be sure to follow all of Google’s rules and regulations on there editorial guidelines page.

Many computer owners are just learning how to purchase using the miracle of the internet and even more people do not understand that when they click on those Google ad’s they are spending someone’s money just by clicking on it. They also don’t understand that most of the pages that they are going to be clicking on are product pages trying to sell them something. Many aren’t even interested in spending any money no matter how convincing your sales pitch can be. Though, this depends on what they are searching for. To avoid this simply yet destructive problem merely put the price of your product directly into your ad.

2. Brainstorm

This is where my downfall began, I selected few keywords and in turn received little traffic, and the traffic I did receive was very expensive! To avoid this start off by taking the position of your possible customer. If you were searching for the product that you sell, what would you, as a customer search for? Do that now and make a list of as many search phrases and keywords you can think of. Don’t be afraid to use Google’s keyword tool, though I found that this isn’t too helpful.

After you squeezed out as many words you can, glance over them and determine what words and phrases can be combined to form a new one. Simply come up with as many words as possible. Once you get started its easy and you should come out with around 250 keywords. Review this list and delete some of the keywords that are “out there” and wouldn’t produce targeted traffic.

3. Optimize

Never waste your money using Google’s suggested cost per click; it is 10 times higher than necessary. Many advertisers do not understand that there click through rate effects their position to the same degree with how much they pay per click. To make this easier to understand here is an example: if you pay 5 cents per click for the phrase ’shopping cart” and your competition pays 10 cents and has a click through rate of .5%, to surpass this person in position you need to double your click through rate to anything above 1% yet you are still paying half of what he is! For keywords that are less targeted to your product or purpose yet still effective I suggest pricing them to nearly half that of highly targeted keywords for a rule of thumb.

Now that all your keywords and pricing is in place, set your daily budget lower than you plan on spending per day for now, this way incase it’s a failure you don’t lose that much. Let your campaign run for a few days, but before you do make sure you set up conversion tracking. Watch what keywords perform well and convert to conversions, and delete the ones that cost you nothing but money. If at first you don’t succeed try try again.

4. Experiment

As you watch the performance of your keywords and Ad groups you should continue to try new things. Change one word in your ad and compare the results to previous, trust me one word can and will make the difference; whether positive or negative that is for you to discover! If you are having trouble finding an ad that gets enough clicks to avoid being disabled brainstorm again and create as many ads as possible, even if they are terrible they will give you new ideas. Pick your favorite three and create a new ad group while comparing the results to your other ad groups.

If you do not find success after following all of these steps, what you’re doing isn’t wrong it’s what you’re trying to sell. To determine if your product is assured to fail ask your self this question: is this product helping someone or is it just another great idea? Chances are if it’s a great idea people aren’t searching for it, or in desperate need of it.

Continue to track and modify your keywords and Ad groups while watching your sales and popularity excel!

About The Author
Written by: Michael McLaughlin at http://www.webmastershed.com – webmaster forum, for more articles by this author please visit: http://www.webmastershed.com/articles or email
michael@webmastershed.com

The month of January has been one of the best ever months on this site for visitors. Let me outline some of the details, not so much for self congratulation, but to show you the value of knowing what is going on…

1. We had 1346 unique visitors, who visited 5224 times with an avreage of 3.88 visits each. They visited 15834 pages. The daily average of site visitors was 168 per day.

2. The following search engine robots visited this site last month. Google - 5069 times, Inktomi Slurp - 2875, MSNbot - 2144 times. Three unknown robots visited around 2000 times combined. WISEnut- 171, Ask Jeeves - 18, Alexa- 9.

Why is this important? Your site has to be content ridden or you don’t get the big three engines spending much time looking at you. As a site that updates content almost daily, engines love my site. Make sure they love yours too.

3. I had 453 referrals from search engines last month. Google sent me 229, MSN sent me 107 and Yahoo sent me 101. I do not buy clicks or traffic from anyone to this site. Confirms my suspicion that Google is the more significant engine. Also confirms that tghe new MSN search tool needs to be considered in your engine building strategy.

4. The keywords that people are searching for when they click the link to come to my site. Some of these blow my mind, but nevertheless, they show up in Google or another engine and then they click to get here… these terms are pretty important to know for you as well on your site. While in my instance they show trends, in your you can know if engines are coming to your site for the reasons you think. So here are mine in order of highest to lowest requests….

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records and information management month
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iron mountain proposal & record
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offsite shredding concerns
iron mountain securit
gsearch
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cintas shred
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rimpro
docu-shred
businessideas
andrews cintas
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records and information management
shred-it and cintas
greg brophy shred-it
tourneytime
steel increase per pound
industry secure destruction costs
kodiak shred virginia
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pygmalion effect in management
iron mountain records fire
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veritrust
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innovations in records management
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link http //rimproinsider.com/links/?view=link_home
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andrews software veri-shred
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records management coordinator-law companies
infoguard nashville
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iron mountain cost comparison proposal & record storage
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rimtoons
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www.rimtoons.com
business records storage company
best type of marketing
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gerba and telephone and microbes and press and release
the care and feeding of salespeople
securit records management contacts
greg brophy
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tom stemburg
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iron mountain shredding in seattle washington
ritz carlton s weak point
ritz carlton s weakness
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why records management is not funny
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ritz carlton s internal
small document shredding retailers
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records and information management company
ganong turtles
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nfpa 232
ikea corporation strength and weakness
superbowl records
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relevance of industrial psycology to human resource management
paper shredding locations kinkos
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disos
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records management 2005 predictions management
gerba and telephone and microbes
electronic newsletter program
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iron mountain canadian locations
proshred shred-it
operating a commercial records business
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porter-lawler motivation model journal
i want to contact my clients by systematically mailing something of value and manage this process on-line
superbowl revenue
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assured shredding purchase iron mountain
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records storage fun fact
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newsletter ideas document destruction
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motivating stuff
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You have to know your statistics and the information behind those statistics.